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29 Nov 2018 · Read 4 min
If I meet someone, the new, the inevitable question is what I earns for a livelihood comes up. It's a question that I find my mind to make short. Am I a marketing consultant? An author? A journalist? If you pervert my offer list to customers, you will find that the answer is "all above".
I sometimes mention these conversations in which I spend many time, ghostwriting articles for executives. For many, this is a completely foreign concept. The average person could vagen that famous celebrities and business people do not really write their own books, but in general, they usually assume that when a blog post or an article has someone's name, actually written by this person has been..
But that's not the case. Ghostwriter are more common than they think, and they serve an important role in creating thought-bearing content that people actually want to share and read. Item I have gotten for customers is laid in corporate blogs and newsletters as well as professional outlets such as national geographical fores, Fast Company and Huffington Post. These articles have been read by millions of people and helped to increase the brands of companies and executives for which I write.
Why do these customers introduce us to write their content if they could only write hypothetically yourself? Three reasons:
executives are busy
If I'm sitting with a CEO for the first time to discuss a writing project, it is not unusual that you confess to me that you are always planned to write the pieces themselves, but they simply could never get along them often Do you have a Google document full of ideas and half article.
This is completely understandable. As C suite executive, you have a million different responsibilities, almost all about the writing content are priority. In fact, I would go so far that part of your day participates in making an article with an 800-word article not very efficient. It is much easier for you to spend with a Ghostwriter just half an hour on the phone, and then allow this person to insert the hours into the expansion of this conversation into a blamed piece.
You have no experience to write a mass audience
At this point in my career, I wrote hundreds of articles divided by thousands of people and reading millions more. With regard to the knowledge, as summarized in content so that it is optimized to read and attend, most executives can not match my expertise.
A company executive may be good to make an e-mail or memo to construction, but creates a successful hook that pulls a reader, and holds them in the entire piece of an art form for themselves. It is actually incredibly difficult, to write an article that maintains a consistent thesis until the end; If these executives often try to write their own articles, they are full of tangents, non-squipers and superfluous material.
You need an editor
apropos, from which sometimes these executives approach with a first already written design. In these scenarios, they are looking for processing instructions, someone developed by the document, to identify weaknesses and massage in something that is reading.
Sometimes these designs need a few tweaks - a change in the wording here, a fixed typo there. But it is often the case that I have to roll up my sleeves and really rework the copy until she reads smoothly. And that's fine! For as I mentioned, these executives are not professional writers, and while they have many good ideas and expertise to share with the world, they also need someone who help them to implement these ideas in the copy that people actually read want.
It usually takes about six hours to an article of 1.000 words for brainstorming, research, write and edit. If an executive wants to publish four articles per month, then at least 24 hours in which I am to liberate. This is valuable time in which you can use with questions that can actually use your core competence. Why time waste to run a task if you can outsource it to someone who can make a much better job?
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