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As with all in life, in Content Marketing, what you get is what you pay for.
The back is also true: what you offer is that for what you are paid for. They are paid, based on how hard they have to replace, not how they can write an article.
Your value as a content-writer is not in your turnaround time or the number of words per article, although this matter. Your value lies in your ability to fill in the content strategy or the calendar of your customer.
Before setting up your content with the writing service to a company, take a look at your blog and downloadable resources. Are you written for beginners or advanced readers? Cover only the top of the funnel, or go lower in the funnel? Are the topics generic or very specific?
Do this simple exercise before pitching and achieve them to highlight some of their results. Ask what your content strategy for the quarter or the year is, and what your gaps are.
Position yourself as a provider of a specific type of content. Be a case study author, a middle of the funnel writer, a conversion-oriented writer, a niche researcher that produces industry reports; be something other than a railway filler.
Take no other top-of-the-funnel piece that offers 10 tips that you have read elsewhere. Do not take any further round, which does not add anything to the audience of this company.
And if your suggested topics trigger your interest, you do not stop. Go the extra mile and ask for input. Who are your customers? How do you find them? What is your knowledge level? How do you make the purchase decision?
What does your content need for the company? What pain point does it have to address? Does your article have to question the status quo in order to stimulate the purchase behavior of the impulse?
The fantastic customers will appreciate these questions and pay well for good content.